A little Cash
A load of Change

charity: water is a non-profit organization with a mission to bring safe and clean drinking water to the 703 million people who currently live without it. 

To bring awareness to the global water crisis, our team created an out-of-home donation campaign as a call for clean water —highlighting the huge impact that just a small donation can make.

This campaign was featured on digital billboards, bulletins, kiosks, spectaculars, and taxi tops across the U.S. in over a dozen major cities. 

Run Date: October 2024

Press: 
IPG press release
Ad Age article