*Student Work

Skaters of any level can all relate to eating s**t on the pavement. Luckily, falling is the one, universal trick that every skater has mastered.

Vans Pro Classics look exactly like regular Vans, but have more cushion and durability to do what skaters do best - bail and hit the ground hard.

 

Out of Home Posters


Just reminding you to totally overthink that trick. 




 






Skate Park Stickers


Stickers are vastly underutilized, especially large-scale ones at skate parks. The Pro Classics are much cushier and lighter than their non-pro classic cousins, so we’ll ambush the ground with fake cloud, mattress and pillow stickers.

These will be stamped at skate parks across the country, daring skaters to hit the ground harder.








Experiential Shoe Dispenser 


There’s no way to truly convince a skater to give up their perfectly good old Vans, but perhaps they’d go for a trade. This shoe dispenser asks skaters to part ways with their dirty old kicks and level up to a new pair of Pro Classics right then and there. They will be located at skate parks along with the stickers. 




Oh and it’s also sitting on a very foggy, machine-like cloud. 




Social


We’ll infiltrate Instagram and skating sites like Jenkem with GIF ads showing the Pro Classics embracing falls that skaters know all too well.