Pretty impressive. But it wouldn’t be true without the people who dropped out in the first place. We thank them for bailing -- so we can snag their tickets. 

We’ll place print ads in magazines such as Rolling Stone, Sporting News, and Playbill. 

This the story of that friend who can never make up their mind. We’ll call her Gina.

There’s a card for almost anything, except for friends who bail. Not anymore.

We’ll tell both sides of the story for bailers and their beneficiaries.

Team: 
Copywriter: Yours Truly
Art Director: Sonja Malic